At Euromaster, we believe that supporting planet reforestation is crucial. Reforestation helps reduce the effects of climate change, but also provides habitats for wildlife, promoting biodiversity, and contributing to the overall health of our ecosystems.
That's why, since 2024, we have been working with Planète Urgence NGO on projects dedicated to empowering local communities to preserve forests and their incredible biodiversity.
We are thrilled to announce that we're renewing this vital collaboration for the next three years, allowing us to focus on a specific reforestation initiative.
Natural forests play a critical role in our world. They act as essential carbon sinks, naturally absorbing CO2 from the atmosphere. When deforestation occurs, this vital capacity is diminished, leading to a surge in CO2 emissions, which has devastating consequences for both the environment and human populations. Protecting these forests is absolutely essential for preserving the incredible variety of life on Earth and supporting the billions of people who depend on them for their everyday needs.
Euromaster is joining forces with Planète Urgence NGO and engaging our whole network – employees, customers, and franchise partners – in a long-term reforestation initiative.